So what is behind the death spiral of the traditional publishing model? Synergy is the phenomenon in which the combined effect of multiple events or actions is greater than the effect of each taken individually. The digital revolution that created laptops, smart phones and mobile devices like the Kindle and iPad not only changed the medium used by the average reader, it has changed the way we read. Another big change occurred when the business model for mass market paperbacks became unprofitable.

Richard Curtis, one of the heavy hitters (big-time literary agent and author) not only knows where the skeletons are buried, he watched from the sidelines while publishing executives dug the holes. His article. THE RISE AND FALL OF THE MASS MARKET PAPERBACK is here:

http://www.thrillerwriters.org/2007/01/the-rise-and-fall-of-the-mass.html

I'm off to the beach. More later.